Tuesday, April 08, 2008

ILTA White Paper

April, 2008
Recently, the International Legal Technology Association (ILTA) published an excellent white paper describing various marketing technologies and how they can be used in the area of law firm marketing.

One of the articles in this white paper describes some creative uses of extranet technologies and how they can help to construct content portals and information repositories containing case law, opinions, forms and other information of interest to current and prospective clients.

These repositories and the content stored within them can, when appropriately packaged, serve as a springboard and innovative way to help present services (both new and existing) to prospective clients.

For more information, please see the white paper at ILTA White Paper.