Developing additional links between a law firm and client
As we all know, companies often become familiar with a certain set of attorneys and staff within a law firm. So, how can a law firm ensure that business stays with the firm if the key partner retires or leaves the firm for any other reason. One strategy is to provide the client with many additional services over and above the legal and personal services provided by an attorney or group of attorneys.
Technology-based services, such as posting case management information on-line, posting documents on-line, or managing a litigation calendar within an on-line system, are all some examples of how a law firm can provide additional services to a client which might make it more likely they will retain a client or keep a client happy with the services they are receiving from a law firm.
Labels: business development, legal collaboration systems, legal software, marketing